Succubus Blues CHAPTER 2

The telephone shocked me to cognizance the following morning. Diminish, dinky light sifted in through my sheer draperies, implying some stunningly early hour. Around here, be that as it may, that measure of light could have shown anything from dawn to high early afternoon. After four rings, I at last condescended to reply, unintentionally thumping Aubrey out of the bed. She arrived with a resentful mhew and followed off to clean herself. â€Å"Hello?† † Yo, Kincaid?† â€Å"No.† My reaction came quick and certain. â€Å"I'm not coming in.† â€Å"You don't realize I will ask that.† â€Å"Of course I know. There's no other explanation you'd call me this early, and I'm not going to do it. It's my free day, Doug.† Doug, the other colleague administrator at my normal everyday employment, was a truly pleasant person, however he was unable to keep a poker face †or voice †to spare his life. His cool mien quickly offered approach to edginess. â€Å"Everyone phoned in wiped out today, and now we're tied. You need to do it.† â€Å"Well, I'm debilitated as well. Trust me, you don't need me there.† OK, I wasn't actually wiped out, yet I was all the while wearing a leftover luminosity from being with Martin. Humans would not â€Å"see† it as Duane had in essence, yet they would detect it and be attracted to it †people the same †without knowing why. My restriction today would forestall any stupid, lovesick conduct. It was somewhat me, truly. â€Å"Liar. You're never sick.† â€Å"Doug, I was at that point anticipating returning this evening for the marking. In the event that I work a move today as well, I'll be there throughout the day. That is wiped out and twisted.† â€Å"Welcome to my reality, darling. We have no other option, not in the event that you truly care about the destiny of the store, not on the off chance that you really care about our clients and their happiness†¦Ã¢â‚¬  â€Å"You're losing me, cowboy.† â€Å"So,† he proceeded, â€Å"the question is, would you say you are going to come here energetically, or do I need to stroll over yonder and drag you up myself? In all honesty, I wouldn't see any problems the latter.† I did a psychological eye move, reprimanding myself for the billionth time about living two squares from work. His meandering aimlessly about the book shop's enduring had been powerful, as he'd realized it would. I worked under the mixed up conviction that the spot couldn't make due without me. â€Å"Well, as opposed to hazard anything else of your endeavors at clever, sexual exchange, I guess I'll need to come over yonder. In any case, Doug†¦Ã¢â‚¬  My voice turned hard. â€Å"Yeah?† â€Å"Don't put me on the registers or anything.† I heard wavering on his end. â€Å"Doug? I'm not kidding. Not the fundamental registers. I would prefer not to be around a great deal of customers.† â€Å"All right,† he said finally. â€Å"Not the primary registers.† â€Å"Promise?† â€Å"I promise.† A half hour later, I ventured outside my entryway to walk the two squares to the book shop. Long mists hung low, obscuring the sky, and a swoon chill contacted the air, compelling a portion of my kindred people on foot to wear a coat. I had selected none, finding my khaki pants and earthy colored chenille sweater more than adequate. The dress, much the same as the lip shine and eyeliner I'd deliberately applied at the beginning of today, were genuine; I had not shape-moved into them. I delighted in the standard idea of applying makeup and coordinating pieces of clothing, however Hugh would have asserted I was simply being bizarre once more. Emerald City Books and Caf?â ¦ was a rambling foundation, possessing just about a full square in Seattle's Queen Anne neighborhood. It sat two stories high, with the bistro divide overwhelming a second-floor corner seeing the Space Needle. A sprightly green canopy hung over the principle entryway, securing those clients trusting that the store will open. I strolled around them and entered through a side entryway, utilizing my staff key. Doug ambushed me before I'd made two strides inside. â€Å"It's about time. We†¦Ã¢â‚¬  He delayed and did a twofold take, rethinking me. â€Å"Wow. You look†¦ extremely pleasant today. Did you accomplish something different?† Just a thirty-four-year-old virgin, I thought. â€Å"You're simply envisioning things since you're so upbeat I'm here to fix your staffing issue. What's going on with I? Stock?† â€Å"I, er, no.† Doug battled to wake up from his fog, despite everything finding me and down in a manner I discovered perplexing. His enthusiasm for dating me was no mystery, nor was my ceaseless dismissal. â€Å"Come on, I'll show you.† â€Å"I let you know †â€Å" â€Å"It's not the fundamental registers,† he guaranteed me. What â€Å"it† ended up being was the coffee counter in our upstairs bistro. Book shop staff barely ever subbed up here, yet it wasn't inconceivable. Bruce, the bistro administrator, sprung up from where he'd been stooping behind the counter. I regularly thought Doug and Bruce could be twins in a blended race, substitute reality kind of way. Both had long, scraggly pig tails, and both wore a decent arrangement of wool in tribute to the grunge time neither had completely recouped from. They contrasted for the most part in their shading. Doug was Japanese-American, dark haired with immaculate skin; Bruce was Mr. Aryan Nation, all light hair and blue eyes. â€Å"Hey Doug, Georgina,† proclaimed Bruce. His eyes extended at me. â€Å"Whoa, you look incredible today.† â€Å"Doug! This is similarly as terrible. I disclosed to you I didn't need any customers.† â€Å"You disclosed to me not the principle registers. You didn't utter a word about this one.† I opened my mouth to dissent, however Bruce intruded. â€Å"Come on, Georgina, I had Alex phone in debilitated today, and Cindy really quit.† Seeing my stony articulation, he immediately included, â€Å"Our registers are practically indistinguishable from yours. It'll be easy.† â€Å"Besides† †Doug raised his voice to a reasonable impersonation of our chief's †† ‘assistant supervisors should have the option to fill in for anyone around here.' â€Å" â€Å"Yeah, however the bistro †â€Å" † †is still piece of the store. See, I must go open. Bruce'll give you what you have to know. Try not to stress, it'll be fine.† He quickly shot off before I could reject once more. â€Å"Coward!† I hollered after him. â€Å"It truly won't be that bad,† Bruce emphasized, not understanding my disappointment. â€Å"You simply take the cash, and I'll make the coffee. How about we practice on you. You need a white chocolate mocha?† â€Å"Yeah,† I yielded. Everybody I worked with thought about that specific bad habit. I as a rule figured out how to bring down three of them daily. Mochas that was, not associates. Bruce strolled me through the vital advances, telling me the best way to increase the cups and find what I expected to push on the register's touch-screen interface. He was correct. It wasn't so terrible. â€Å"You're a natural,† he guaranteed me later, giving over my mocha. I snorted accordingly and devoured my caffeine, figuring I could deal with anything inasmuch as the mochas continued coming. In addition, this truly couldn't be as awful as the primary registers. The bistro most likely did no business this season of day. I wasn't right. Minutes in the wake of opening, we had a line of five individuals. â€Å"Large latte,† I rehashed back to my first client, cautiously punching in the data. â€Å"Already got it,† Bruce let me know, beginning the drink before I even got an opportunity to mark the cup. I joyfully took the lady's cash and proceeded onward to my next request. â€Å"A huge thin mocha.† † Skinny's simply one more word for nonfat, Georgina.† I scribbled NF on the cup. No concerns. We could do this. The following client meandered up and gazed at me, quickly overwhelmed. Waking up, she shook her head and proclaimed a downpour of requests. â€Å"I need one little trickle espresso, one enormous nonfat vanilla latte, one little twofold cappuccino, and one huge decaf latte.† Presently I felt overwhelmed. How had she recollected each one of those? Furthermore, truly, who requested trickle any longer? Endlessly the morning went, and notwithstanding my second thoughts, I before long felt myself livening up and appreciating the experience. I was unable to support it. It was the means by which I worked, how I brought myself through life. I preferred difficult new things †in any event, something as worn-out as ringing up coffee. Individuals could be senseless, surely, however I delighted in working with the open more often than not. It was the means by which I had wound up in client assistance. Furthermore, when I conquered my drowsiness, my natural succubus mystique kicked in. I turned into the star of my very own stage appear, bantering and playing effortlessly. At the point when joined with the Martin-instigated allure, I turned out to be out and out powerful. While this resulted in various proffered dates and pickup lines, it additionally spared me from the repercussions of any errors. My clients found no amiss with me. â€Å"That's OK, dear,† one more established lady guaranteed me after finding I'd coincidentally requested her a huge cinnamon mocha rather than a nonfat, decaf latte. â€Å"I truly need to fan out into new beverages anyway.† I grinned back winningly, trusting she wasn't diabetic. Later on, a person came up conveying a duplicate of Seth Mortensen's The Glasgow Pact. It was the main sign I'd seen of today's earth shattering occasion. â€Å"Are you setting off to the signing?† I asked as I rang up his tea. Bleh. Without caffeine. He read me for a pregnant second, and I prepared myself for a pass. Rather the person said gently, â€Å"Yeah, I'll be there.† â€Å"Well, ensure you concoct great inquiries for him. Try not to ask similar ones every other person does.† â€Å"What do you mean?† â€Å"Oh, you know, the standard thing. ‘Where do you get your thoughts from?' and ‘Are Cady and O'Neill ever going to get together?' â€Å" The person considered this as I made change. He was charming, in a tousled kind of way. He had earthy colored hair with a ruddy gold glimmer to it, said gle

Job Recommendation Letter Sample for a Remote Worker

Occupation Recommendation Letter Sample for a Remote Worker SAT/ACT Prep Online Guides and Tips In our exciting modern lifestyle of universal web, a few representatives chip away at a remote premise, speaking with groups through email and video talk. Regardless of whether they contribute as software engineers, authors, or in another field, they may work from anyplace with a wireless association. This letter speaks to this remote relationship with a garments organization chief composition for an independent website specialist. Despite the fact that the supervisor hasn't worked with the up-and-comer on an everyday premise, he can even now bear witness to the nature of her work, just as contact on a portion of the individual qualities that he has been able to know. Peruse on to perceive how the remote director weaves a solid reference for a website specialist. Test Letter #4: Written by a Remote Manager for a Freelance Worker Lucia GomezChief Operating OfficerSunStar, Inc.10 Solar RoadPortland, Oregon 97207 Dear Ms. Gomez, I’m exceptionally satisfied to suggest Sara for the situation of Web Designer with SunStar, Inc. Sara has worked with our apparel organization, Oak Tree Co., on an independent premise in the course of recent years. While I've spoken with Sara remotely by means of video visit and email, I’ve become acquainted with her as a dependable worker with hero website composition aptitudes. I have presumably that she’ll keep on making extraordinary work as a full-time website specialist with your organization. Sara started adding to our E-trade organization more than two years back. She bounced in during a significant push to rebrand and took a shot at plan over the site. Sara raised our company’s stylish by making rich plans over our pages. Indeed, she updated our focal logo, which we use over the entirety of our pages and email bulletins. She’s conversant in HTML, CSS, and JavaScript and has involvement in web designers, as Wordpress and Wix. Sara has a creative eye and a sharp feeling of client experience. We owe a lot of the intrigue and convenience of our new site to Sara's endeavors. Notwithstanding taking a shot at front end plan, Sara likewise worked over our online networking stages. She helped shape our Instagram, Facebook, Twitter, and Pinterest pages and connect with clients with viral substance. She was particularly gifted with curating content on Instagram and Pinterest. Most as of late, she set up a style story on one of our gems planners, an element that is gotten more than 2,000 offers. Between her solid feeling of style and scrupulousness, Sara had the option to make a smooth visual encounter that attracted clients and helped deals. While Sara has been an extraordinary ability in our group, she looks to work for a reason about which she’s enthusiastic ecological security. She’s amped up for SunStar’s crucial make sun oriented vitality moderate to the normal buyer. We’ve had discussions about her promise to a supportable way of life and endeavors to diminish her carbon impression. I’m energized she’s discovered this chance to apply her ability as a website specialist to a reason that’s so near her heart. Sara is an innovative, meticulous, and shrewd website specialist with an enthusiasm for the sun based and renewables industry. She’s incredible at working freely and can deliver significant level work with little management. I have almost certainly that she will make a great expansion to the SunStar group. It would be ideal if you don't hesitate to get in touch with me with any inquiries. Much obliged for your time. Truly, Arjun GopalInterface Design DirectorOak Tree Co.agopal@oaktree.com555-555-5555 Arjun's complimentary letter makes Sara sound like a heavenly website specialist who can wear many (figurative) caps. Proposal Letter 4: The Breakdown A few directors don’t become acquainted with a representative on an individual or everyday premise. They may not work intimately with them or, for this situation, lead their business remotely by means of video talk and email. With regards to businesses like web improvement, structure, and promoting, the work can frequently to a great extent justify itself with real evidence. Sara likely imparted a portfolio to her planned business, and her remote director, Arjun, can additionally validate her website architecture aptitudes. Despite the fact that he didn’t work with Sara regularly, Arjun can at present address the individual qualities and interests he has been able to know. For example, he knows she’s dependable, aesthetic, meticulous, and ready to create top notch work with a lot of freedom. He likewise talked about her responsibility to environmentalism and supportability, an enthusiasm that will engage her forthcoming bosses at the sun powered vitality organization, SunStar. Arjun discussed Sara's commitments to Oak Tree and aptitudes in website composition and online networking. His letter vouches for the nature of her work and her capabilities for Sunstar’s full-time Web Designer position. What's Next? Can hardly wait to peruse another example letter of suggestion? We have you secured! Look at this reference letter test supporting a worker's inner advancement! Care to explore back to the total assortment of test suggestion letters, alongside certain pointers on the best way to make yours stick out? You can locate our full guide on test reference letters here. Need to give a solid suggestion to your representative, yet don't have the opportunity to make the ideal letter? PrepScholar's new suggestion instrument, SimpleRec, takes you from honest goals and a clear page to a completely composed and designed letter of proposal in less than 5 minutes. You should simply give us some straightforward snippets of data about your worker and your experience working with them, and we'll wrap up. Give a shot SimpleRec chance free today:

My Desk and the Things That Live There

My Desk and the Things That Live There My sophomore fall I took an STS (science, technology, and society) writing class with Sherry Turkle, STS.043 (Technology and Self: Science, Technology and Memoir). The main takeaway, which I am going to play with here, was that our memories can be more accessible when we write around the objects attached to them. Here are the things on and around my desk and also me, some of the people I care about, and this past year.   Figure 1: My desk and some of the trinkets on it. When I started college most of these were from home. Now most of them are more recent. Bottom left: A cat figurine from my grandmother, I think bought in Moscow. A frog I traced with green marker at a kids’ arts and crafts space with my little brother, Max, in Brookgreen Gardens last Thanksgiving break. The pet rock Max made me when he was tiny. Most of the colors have rubbed off. A green paper crane from Irina O. ‘15, my roommate and lifelong close friend. We had lost contact for about a decade and by complete coincidence both wound up in Random Hall. I didn’t even recognize her when we re-met during her REX. We live in a 5-room, which means we have separate rooms that are connected by a door. She just painted her room purple. A red pipe cleaner Cory R. ‘14 tied into a heart around my wrist when we first started dating. My to-do list for today, in between my laptop and my tea, written in fancy inky ballpoint pen. Bottom right: A horse-drawn pencil sharpener, also from Max. Paint I got on my desk while painting my room at the start of my sophomore fall. This was around the time Cory found me and I was determined to stay single (because I’m definitely capable of feeding myself (once every two days) and my fish (poor fish) and surviving on my own (nope), and that phase definitely lasted longer than a week (maybe two weeks)). A small melted candle (which I would never ever light indoors). At the end of last semester I finally caved and bought a bunch of the tiny scented candles at Shaw’s. The big one behind it was a present to me from me for my 21st birthday. Its lid broke during the move from Random to MacGregor and back. Cory and I shared a single in the highrise looking out over Brigg’s Field and Simmons, in the same entry as Ceri R. ‘16, because Random was closed for the summer. Some things got broken, some things got mixed together, and some things haven’t been separated yet, like the tiny black drawers with most of our pencils, pens, and markers, and almost all my legos, which are still chilling with Cory’s legos in his room on Destiny. A tiny zebra Ami G. ‘14 brought back for me from her internship at CERN. A green cylinder with staples and paper clips and thumbtacks, bought the summer before I came to MIT, probably during a 2 am trip to buy college things with my dad, possibly the trip when I forgot what a blinking red light means.   Figure 2: Tea and more trinkets. Bottom right and top: Two giant mugs of tea. Cory R. ‘14 got me the snowflakes mug for Christmas either last year or the year before that. The cow mug is also from him, and is sitting on top of what will hopefully soon grow into my answer to problem 2-3a of the new 6.046/18.410  (algorithms) problem set. Behind them are three boxes of tea we just bought. For a few months I had an obsession with Yogi tea; now I really like Twinings. I bought Lady Grey and Ceylon Orange Pekoe myself; Cory bought me purple Darjeeling as a gift. A fishtank containing Hephaestus, our magical red beta fish, named after the Greek god of tooling. We thought he was dying of dropsy (fish organ failure) but against all odds and online diagnoses he survived (an almost perfect metaphor for tooling at MIT). Cory and I bought him two summers ago. He has a tiny leaf hammock. A giant spider, Spooky, a gift from Cory last Halloween. He lurks menacingly and keeps Hephaestus company. He is currently guarding a Rubik’s cube I bought over IAP. I got jealous of Max’s cube and bought the same one. I solved it on my own without looking anything up, but I haven’t learned any faster algorithms. Max kicks my butt: he can solve it superfast. Bottom left: A turtle Mika B. ‘14 brought me back from a family trip to Jamaica. A wooden toy from Max, which he gifted me at the same time as the pencil sharpener and which I may or may not be playing with as I type this. A pig from a trip to the Badlands in South Dakota when I was little. The speakers my dad and I picked out the summer before I left for MIT. We bought a bunch from Best Buy, compared them at home, and returned the ones we didn’t like. The best ones wound up being the cheapest. The leftmost speaker emits a bright blue light when it’s on, so it’s covered by a taped down eraser. At some point I bought cheap erasers in bulk on Amazon. They’ve been serving various purposes. The latest is a makeshift Towers of Hanoi puzzle for problem 2-2 on that same 6.046 problem set. Figure 3: The corkboards above my desk. A concentration completion form. My concentration, like my minor, is in writing. I’ve been getting a lot of emails reminding me to turn it in but I don’t need to because I am not graduating. This IAP I got into the MEng program (yay!) and bought myself some more time. I will hopefully be graduating in a year or two with both degrees. A post-it note with recommendations for yoga teachers at Prana Power Yoga (a 6-minute walk from Random Hall) and The Breathing Room (a 10-minute walk), from the lovely person behind the desk at The Breathing Room. I’ve been doing yoga with my mom since I was 11. This IAP I went home and we practiced almost every day at Yoga in State College, where my mom is getting trained as a yoga teacher. I’m hoping to get trained as a yoga teacher, too, either over the summer or as a project for a gap semester. An expired one-week pass to Prana Power Yoga hanging from my desk lamp, which is another green thing we bought the summer before I came to MIT. Two floor tickets to see Broken Bells  on March 5th, one for me and one for Cory, which I won in a lottery put on by the class of 2014’s Class Council. My mom and I have been winning a lot of lotteries lately: she won an iPad and I won $50, $25, and now these tickets. I hope our luck keeps up and spreads to all the other parts of our lives and the lives of the people we love. The Class Council is giving away tickets to a lot of concerts in Boston this semester: Datsik, Jay-Z, Arctic Monkeys, Flogging Molly, Kings of Leon, Imagine Dragons, Glitch Mob, Ellie Goulding, Miley Cyrus, Cage the Elephant (featuring The Foals), Avicii, and the Tokyo Police Club. Wow. The concert is like an early birthday present, especially since it is going to be the evening after two exams. Cory is very good at fun and concerts and standard early-20s partying and I am excited to learn his ways. A marked up syllabus for 5.60/7.10/20.111, thermodynamics. They’re the same class for the first half of the semester and then they split into 5.60 (thermodynamics) and 7.10/20.111 (physical chemistry). I’m not sure which syllabus this is but I don’t have to worry about that until April. A page of notes I found in my desk, written on header paper from the campus printers, which no longer print header pages. The notes are from the plane ride either to or from Israel, either last summer or the summer before. We spent a lot of weeks in Israel while my grandfather was being treated for skin cancer. It’s the most beautiful place, and it’s  so far away it’s hard to believe that it exists in the same life I am in now. It holds some of my happiest and saddest memories, which right now are largely the same, and it contains a different me. I don’t know if I could ever go back. A paper on DNA replication I need to read and write about by Thursday for 7.58, molecular biology. 7.58 (the graduate version) meets with 7.28 (the undergraduate version); the only difference is that in 7.58 the papers are required and in 7.28 they are extra credit. I am mixing up the end of my undergraduate requirements and my Master’s. This one is for my Master’s. The syllabus for 18.304, discrete math seminar. All of the lectures are taught by students, three lectures per student. I am taking it to satisfy the communication-intensive requirement for my math major, to get more exposure to proofs and real math in a safe environment, and to practice public speaking before it becomes important. An envelope with an “Important Tax Document.” Figure 4:  Another corkboard, to the left of my desk. This one is larger. It holds my jewelry and more papers. It used to hold more small trinkets, but I never put them back after moving back to Random last semester. They’re currently in my desk drawer. Almost all the jewelry is gifts from my grandparents from their travels before my grandfather died. A note Ami G. ‘14 left outside my room last semester. It still makes me have a better day, every day. Another “Important Tax Document.” A glass necklace from one of my closest friends from high school, Liz Z. A collection of articles with life advice on communication and survival in the workplace from 6.UAT last semester. The first article is “Stuff You Didn’t Learn In Engineering School.” 6.UAT is a soft skills class on public speaking and other things that are necessary for true adulthood. I wish I’d taken it way sooner. Actually, I wish I’d been born with it. Figure 5: A frog Max painted for me before I left for college, when he was 8 and I was 18, and probably my favorite thing out of all the non-living things in my room. We’ve had frogs as pets since I was tiny. Figure 6: The view to the right of my desk. A lamp, to keep Hephaestus’s life interesting when I’m up at night. It’s much better lighting than the overhead light that came with my ceiling: somehow it is both more bright and less glaring. It has a mini lamp friend under my loft. They’re doubling as space for wet clothes because I just did laundry. Non-institute furniture shelves my friend Paula J. ‘13 gave me a few semesters ago because she didn’t want them anymore. A printer, which isn’t necessary because there’s a communal printer in the basement, but is very useful when that printer isn’t working or is adding artistic expressions of its almost-human existence black stripes to everything. On top of the pile of papers to the right of my printer are two CDs. One is a mix CD, a Christmas present from another lifelong friend, Masha. Her family joined my family in Florida this winter break. We hadn’t seen each other in almost a decade. The other CD I bought from a beautiful lady singing beautifully on the T the day I got back from Pennsylvania at the start of the semester. She made the trip wonderful and happy for me instead of sad. A stack of textbooks I am trying to resell on the Internet. My yoga mat, hockey skates, figure skates, and rollerblades in the corner under the window. My mom and I have been figure skating together since I was small, starting in the winters in Chicago when I was in elementary school. Figure 7: The view from outside. My room is at the end of a hallway that includes the most commonly used junction between the two buildings that make up Random Hall. If my door is open I get to see everyone that passes by, and this is what they see from the other side. A giant turtle on my loft, which I’ve had for as long as I can remember. My parents brought it up from Pennsylvania three summers ago when we flew to Israel from Boston. We originally bought one for family friends and then we bought a duplicate for us. A non-institute loft that Ami G. ‘14 gave me when she moved to a new room. I don’t remember who built it. I think she wanted a different loft, so she took this one apart and I put it back together with Cory the August before last. It’s doubling as more space for wet laundry. You can see more laundry drying on the floor, and a pile of clothes from the drier that I need to put away. Under the green curtain the left window is jammed open. I taped the blind down over the gap and it is more or less airtight. The windows look out over an alleyway, so my room is quiet. The other side of the building looks out over Massachusetts Avenue, the much bigger street that passes MIT, turns into the Harvard bridge, and continues into Boston. The fake wood backing to a shelving unit I brought to MIT freshman year. It kept collapsing and finally broke because I didn’t install the backing. I threw away the shelf but I nailed the wood backing to the wall as a reminder to be less lazy creative when assembling furniture. The license plate from the truck my dad bought to teach me how to drive stick shift. He resold it and I took the license plate. A green rug I bought at Shaw’s freshman year. A mural of cows flying over mountains and the silhouette of campus from the brass rat. I’ve painted a lot of cows, winged and not winged, hidden and not hidden throughout the dorm. I will blog about them soon. And I think I might go paint one now. Have a wonderful Tuesday.  :) Here are some more desks and study spaces to visit: “What’s on a desk?” by Elizabeth C. ‘13, the blog post that inspired this one “Outside the box,” by Yan Z. ‘12, one of my favorite writers ever “‘What Should I Bring To College?’ (partly) answered,” by Micheal C.  â€˜16, about his portable desk “Making Your Dorm Room a Piece of Art!” by Elise R. ‘14, on personalizing your dorm room “Glimpses Of My Messy World,” by Bryan Nance, from the other side of admissions “College Shopping List,” by Jess K. ‘10, about useful things to have in your room

The Documentary Audrie Daisy, Husband And Wife...

In the riveting documentary Audrie Daisy, husband and wife director team Bonnie Cohen and Jon Shenk retrace the events leading up to the harrowing sexual assaults of three teenage girls; Audrie Pott, Daisy Coleman, and Paige Parkhurst, and expose the agonizing after effects and exploitation of the assaults. Subsequent interviews with family members, friends and law enforcement officials give important details about the aftermath of the events, and introduce viewers to possibly the biggest villain of all, Sherriff Darren White of Maryville, Missouri. Throughout the documentary White appears smug when he states that â€Å"as County Sheriff, â€Å"the buck stops here† (Darren White), and when asked about the crimes committed by Maryville’s football star, he rebuts with â€Å"was there a crime?† (Darren White). As the film moves through the twists and turns of the cases, the settings, conflicts, and tragedies are enhanced by the use of montage, long and subjective shots, close-ups and personal sketches that submerge the audience into the victim’s point of view. At the conclusion of the film, the viewer is left to decide what constitutes sexual assault and rape, and if society and law enforcement are to blame for today’s ‘rape culture’ acceptance and the continued victimization of young girls. It also reveals how much can be hidden from parents, and how disconnected they can become from their children in a social media world. The documentary opens with the introduction of two boys who areShow MoreRelatedAudrie And Daisy : A Documentary Analysis1469 Words   |  6 Pages Audrie Daisy—A Documentary Analysis In the riveting documentary Audrie Daisy, husband and wife director team Bonnie Cohen and Jon Shenk retrace the events leading up to the harrowing sexual assaults of three teenage girls; Audrie Pott, Daisy Coleman, and Paige Parkhurst, and expose the agonizing after effects and exploitation of the assaults. Subsequent interviews with family members, friends and law enforcement officials give important details about the aftermath of the events, and introduceRead MoreAnalysis Of The Documentary Audrie Daisy Essay1466 Words   |  6 PagesDocumentary Analysis Audrie Daisy In the riveting documentary Audrie Daisy, husband and wife director team Bonnie Cohen and Jon Shenk retrace the events leading up to the harrowing sexual assaults of three teenaged girls; Audrie Pott, Daisy Coleman, and Paige Parkhurst, and expose the agonizing after effects and exploitation of the assaults. Subsequent interviews with family members, friends and law enforcement officials give important details about the aftermath of the events, and introduceRead MoreAn Analysis Of Audrie Daisy, Husband And Wife Director Team Bonnie Cohen Essay1500 Words   |  6 PagesAudrie Daisy--A Documentary Analysis In the riveting documentary Audrie Daisy, husband and wife director team Bonnie Cohen and Jon Shenk retrace the events leading up to the harrowing sexual assaults of three teenage girls; Audrie Pott, Daisy Coleman, and Paige Parkhurst, and expose the agonizing after effects and exploitation of the assaults. Subsequent interviews with family members, friends and law enforcement officials give important details about the aftermath of the events, and introduce

The Impact Of Fishing On The Service Of Industrialization

Chapter I: Introduction 1.1 General Introduction Fishing is an activity that people have been doing since early civilization. It evolved from a social need to currently also one of commercial interest2. As Cochrane and Garcia (2009) describe it so nicely: â€Å"†¦the commoditization of nature in the service of industrialization.† After years of perceived growth, it is now evident that globally countries suffer from the negative effects that we people have ourselves helped create. The introduction starts with a background and relates the complexity of fisheries management from a global level to Suriname. Also the benefits that fisheries provide for Suriname will be mentioned. Following the problem statement and the objective of the study, the†¦show more content†¦When looking at the state of the fish stocks of which information is available, confirmed that the proportion of overexploited, depleted and recovering stocks have remained relatively stable over the last 10-15 years, after the observed upward trend of operating in the 1970s and 1980s. It is estimated that in 2007 52% of the fish are fully exploited, meaning that the catches are close to their maximum permissible limit for sustainable operation and that there was no scope for further expansion (Valdimarsson, 2007). 2 http://en.wikipedia.org/wiki/Fishing accessed March 30, 2010 2 This upward trend internationally, especially in the 1970s and 1980s, has influenced Suriname. Since 1979 fisheries in Suriname went through various developments that have a perceptible upward trend. These developments characterize diversification of the fishing fleet, the commercial marketing of previously unknown species, improvement of facilities and major expansion of the fleet. From that year, the Surinamese government had several collaborations with Belgium, Japan, the FAO and the European Union (EU) and there is much work done in the field of fisheries development, policy, research, data collection and processing, quality management and support in the form of input, terminal facilities and other amenities. Some of these efforts today expanded or developed, but many efforts have also deteriorated. What makes fishery management so complex?

A Report of Acer Free Essays

Acer India (Pvt) Ltd. [pic] An Internship Project Report on â€Å"Study of Brand awareness of Acer in Bangalore, Chennai and Coimbatore† JANANI SESHADRI In partial fulfillment of the Master’s Program in Business Administration, Ohio University, Athens, USA OHIO University Christ College Academy for Management Education Christ College Campus Hosur Road, Bangalore-29 May14th, 2007 DECLARATION I Janani Seshadri here by declare that the project entitled â€Å"Study on the awareness of the brand Acer† at Acer India Pvt. Ltd. We will write a custom essay sample on A Report of Acer or any similar topic only for you Order Now , is an original and genuine work carried out under the guidance of Mr. Darryl Gray from march 12th to April 25th 2007 in partial fulfillment for the Ohio University Christ college academy for management education. I declare that the report submitted by me is a bonafide work of my own effort and it has not been submitted to other university or published any time before. Place: Bangalore Date: 03-07-2007 Janani Seshadri ACKNOWLEDGEMENT Thanks to God for showering his blessings and for granting me the chance and ability to successfully complete the summer internship program I had taken up. I wish to express my deepest gratitude to ACER INDIA Pvt. Ltd. , head office Bangalore for giving me this valuable opportunity in doing my internship amongst them in their esteemed organization. I would like to extend my special thanks and gratitude to Mr. Rajendran general manager marketing for giving me this opportunity. Also I would like to sincerely thank Mr. S. Raghu marketing projects and Mr. Darryl Gray marketing programmes for their genuine support, valuable advice and sincere comments which helped me a lot to accomplish this project. This internship would not be complete without the support and guidance of our Director Mr. Shivprakash. I also want to express my gratitude to the official referees and the project coordinators Dr. Amalendu Jyotishi and Mr. Girish (Ohio University Christ College) whose valuable comments and valid criticism helped me in refining my project from the draft stage to this final report. I also want to express my thanks to Prof. Venkatesh Bhagwat (Ohio University Christ College) for assisting me in the data compilation and analysis which helped me a lot in fine tuning my report. I cannot forget the assistance and encouragement that made this work possible towards the end. My special thanks to my co-student and dear friend Mr. B. Venkata Ramana who supported me throughout my Internship project with his valuable suggestions and ideas which helped me to approach my project wisely and accomplish it successfully without which I could have not completed my work efficiently and effectively. His consistent help kept me motivated throughout the internship period. Last but not the least, my endless thanks and gratitude goes to my parents Mr. S. N. Seshadri and Mrs. Sasikala Seshadri who has stood by my side, encouraged and given me moral support at all points of time. I would also like to thank my brother Mr. Koushik Ram for all his support and advice. Thank You! EXECUTIVE SUMMARY Marketing is an activity present in all companies where marketing strategies determine the outcome of the products and the company itself. To test to see if marketing is successful, it is necessary to measure where the company was and where it is now. This can be carried out with tracking studies monitoring the market position and changes to the brand image over time or, for particular campaigns, measuring pre- and post- event to see what has changed. This is project report is a market survey study to check the Brand awareness of Acer and thereby figure out the measures that can be implemented to lift the current level of awareness. This study is based on the data collected from the (customers) people regarding their awareness of the PC vendors in the market today then zeroing it into the brand Acer. The means of collecting data were through personal interviews, distributing the questionnaire, and online survey questionnaire. Also observation during the interviews helped a lot in the analysis. To facilitate the analysis of the study I concentrated in two different segments which were based on the demographic segmentation (occupation-Students, working profile and SME) and geographic segmentation (places-Coimbatore, Chennai and Bangalore). Acer stands number four behind Dell. The visibility and awareness for the brand Acer among people is average. About 20% of the people have not heard about Acer. Moreover on an average about 55% of the segmented people perceive Acer to be a national brand in collaboration with Wipro India (Wipro Acer). The perceptions on few product parameters were also measured which resulted in a good quality, fair or average service, and good affordable price, fair performance and good features. Though Acer has the highest network of retail outlets less number of people has actually visited them. Comparatively HP has more number of visits. Lenovo though being a new entrant in the market has already made its place. There is a tuff competition being faced by Acer with Lenovo. All these things finally zero into average awareness of the brand and the awareness which is already there is also through word of mouth, so this may lead to negative or positive propagation of the brand. The data (300 samples) was compiled in SPSS and analyzed with respect to the two categories of segments. Acer is number one in Europe and other countries globally. Considering the primary data available Acer India is one of the youngest players in India. It has performed very well in the recent years (2001 to 2006). In the past five years it faced a tremendous steady growth rate of about 49% in India. Therefore though the awareness amongst people was not all that good Acer still lies in the area where if prompt and good advertising strategies were formulated and implemented the awareness will lift to a great extent. TABLE OF CONTENTS ? PREFACE7 ? ABOUT THE COMPANY 1. Back ground – Acer India8 2. Growing with time – milestones9 3. Product portfolio and key features11 ? PROJECT ? RESEARCH DESIGN METHADOLOGY17 1. Research task17 2. Research tool17 3. Research nature17 4. Research scope17 5. Analysis19 6. Findings53 ? CONCLUSION63 ? SUGGESTIONS / RECOMMENDATIONS64 ? APPENDIX65 PREFACE THE BRAND increasingly is becoming the key source of differentiation that guides customer purchase choice. It is the focal point around which an organization defines how it will uniquely deliver the value to the customer for a profit-effectively embodying the â€Å"heart and soul† of that organization. The brands promise is delivered through its products and services, and consumer communication- the total consumer relationship and experience. The act of creating public awareness of a specific brand in order to maximize its recognition, successful brand awareness strategies should define a company’s uniqueness and set it apart from competitors. Quite simply, if potential customers do not know about a company, they will not purchase from it. Therefore, one of the preeminent goals of any business should be to build brand awareness, although in as cost-effective manner as possible. Consumers tend to make purchasing decisions based on peer recommendations and direct experience, as well as traditional advertising methods. This is why it is necessary to build brand awareness strategies out by instilling trust among consumers. This trust must be achieved through credibility, rather than just a catchy advertising campaign. Promotional marketing involving a one-to-one component is proving increasingly effective at building trust and acquiring new customers. Brand building begins with awareness. Consumers first must be aware that there are different brands for the product they want to buy even before making a purchase decision, for which visibility is very important to create awareness. BACKGROUND – ACER INDIA Acer India was incorporated in September 9, 1999 as a wholly owned subsidiary of Acer Inc. , the world’s No. 4 PC brand. Acer’s mission in India is to translate the group’s goal in making computer technology easier to use and more affordable-to everyone in this country. In shot span, Acer has managed to bridge the gap between product launches worldwide and in India and also offer fresh technology without any inventory backlog. Headquartered in Bangalore, today Acer India has offices in twelve cities including Ahemedabed, Chandigarh, Chennai, Guwahati, Kochi, Kolkata, Mumbai, Nagpur,New Delhi, Pune, Secunderabed and has its uniload facility in Pondicherry. I has now a customer base of over 180,000 in India. There are over 125 human resource team in India comes with over 700 man-year of IT experience, geared to listen and provide to the IT user in India the very best in sales marketing support, after-sales support backed up with infrastructure to bring fresh technology to India. GROWING WITH TIME The history of ACER starts from a long way back making its steps of success in every step it takes. 1976-1983 Commercializing microprocessor technology Acer is founded under the name Multitech Designs Taiwan’s first mass-produced compute for export. Becomes the first company to promote 16-bit PC products in Taiwan 1984-1994: Build brand awareness and globalize Acer Peripherals, now known as BenQ corp. , and Multiventure Investments Inc. established Acer beat IBM with 32 bit PCs Acer Inc. launches IPO Acer creates the world’s first 3865x 33 chipset Acer introduces the world’s first dual Intel Pentium PC Acre introduces Chip Up technology, the world’s first 386-to-486 single chip CPU upgrade solution 1994-2004: Transform from manufacturing to services Acer introduces the world’s first dual Intel Pentium PC Aspire Park, acer’s multifunctional high-tech intelligence park inaugurated Acer launches Aspire, the multimedia PC, creating a new bench marks for home computers Acer re-engineers its OEM unit to create Wiston Crop. , an independent design and IT manufacturing company Acer reveals a new generation of e-business: MegaMicro e-Enabling Services Acer notebook ranked first in Western Europe. 2004: Acer wins awards in all product categories AC 713 rated the best performance Monitors Altos G 520 Server gets Digit Best Buy Gold Award Veriton 7600 rated the Editors Choice TravelMate 292 LCi rated Best Performance Notebook KEY SUCCESES IN 2005/2006 2005 †¢ World’s no. 4 total PC and notebook brand, with highest growth rates among the top five. †¢ No. 3 for total PCs in EMEA. †¢ No. 1 notebook in EMEA. †¢ No. 1 notebook across 13 European countries: France, Italy, Spain, Netherlands, Sweden, Austria, Belgium, Denmark, Portugal, Russia, Czech Republic, Hungary and Poland. †¢ No. 3 notebook in Asia Pacific, with highest growth rate among top ten. †¢ No. 1 notebook in Thailand, Malaysia and Indonesia. †¢ No. 1 for total PCs in Taiwan. †¢ Enjoyed highest growth rates among the top-10 vendors for total PCs and notebooks in the U. S †¢ No. LCD monitors worldwide. †¢ No. 3 notebook worldwide 2006 †¢ World’s no. 4 total PC and notebook brand, with highest growth rate. †¢ No. 3 for total desktops WW †¢ No. 1 notebook in Europe and ASEAN block PRODUCT SUITE Powered To Perform Few IT companies offer the breadth and depth of products tha t the Acer Group does. Acer is the only PC vendor in India that has a product for each market segment-be it a large corporates, the SME, SOHO or even the corner office enterprises. The product line includes a broad array of personal computing products segmented under the desktop, laptop and server categories. Acer India Pvt. Ltd. has a vast product portfolio. The four main product categories are as follows 1) Desktops 2) Notebooks There are many more sub- divided products under each different product variety. Those are as follows: DESKTOPS In the desktop segment, Acer’s product range spans the SOHO segment, corner office, manageable desktops, SMEs, STPI etc. this makes Acer the only PC Company that offers such a wide range. Most other companies have products that are not distinct, and overlap each of these segments. Acer Aspire Series Desktops built to cater to a growing demand in the home segment. Acer’s continuing commitment to bring technology closer to our customers has resulted in a core technology that is now integrated into our entire product range. Acer’s Empowering Technology presents users with friendly and intuitive interface by presenting a single key and following a simple â€Å"123† process, gives fast and easy access to cutting-edge hardware and software solutions. Veriton Series Ideal for enterprises large or small, Veriton PCs are built for peak performance, with security features, proven system reliability, and convenience offering that amplify productivity and perfect business sense. The current desktops range are as below with a wide variety of product line. ASPIRE V820 The fastest dual core DT from Acer, the Aspire V820 is powered by a latest Intel Pentium D 820 (2. 8 GHz); is configured with 256 MB RAM for powerful performance; features a DVD/CD-R/W combo drive; comes fitted with a 80 GB SATA HDD for ample storage space; connects to a set of functional speakers for the multimedia experience; offers a 56 Kbps fax/modem port and a 10/100 Mbps Ethernet port for flexible connectivity; and, displays vide a 17†³ CRT monitor for comfortable viewing. COMMERCIAL MODELS: Acer Power (945GZ) The Acer Power 945GZ offers users’ high end features like Gigabit LAN and PCI Express X16 technology at value for money prices. Acer Power M8 Acer becomes the first in India to commercially launch the new Socket AM2 based AMD products offering the power of DDR-II SDRAM on AMD platform. Acer Power 335 Acer Power 335 is the Entry level product for customers looking for Value machine with complete specifications Notebooks Acer was among the first to build notebooks with Intel Centrino mobile technology, liberating users to work witj wireless environments, offering wireless mobility for the new age road warrior. Acer’s laptops have revolutionary features that offer an astounding battery life, thermal management- more than nay other laptop offering. Acer TravelMate Series A range of the world’s most award wining notebooks, Acer TravelMate is designed to empower enterprises SMB and SOHO users with the ultimate in mobile computing performance. Available at every possible price point, and offering unmatched value through innovations like Disc Anti-Shock Protection System, Smart Card Security, and high-speed wireless capability to name a few. Acer Ferrari Series This is the result of the victorious partnership with Scuderia Ferrari; the Ferrari series of notebooks sport the patented Ferrari-Black Red color, and offers sheer performance that’s truly worthy of Ferraris passion and Acer’s technology. The various types of products in the notebook series are showcased below. TravelMate 2420 Series Rich entertainment with long lasting mobility Driven by an Centrino @ 1. 7GHz Processor, 14. 1†³ Wide Screen XGA TFT Screen, 6-cell battery and wireless 802. 1b/g connectivity for long lasting mobility, the TravelMate 2428NWXCi is extremely rich in features. This trendy notebook is packed with Centrino Mobile technology, dual-channel memory, 60 GB huge storage- giving users everything they need for work and play – for unrivalled value! KEYFEATURES †¢ Pure portability- Weighing just 1. 40 kgs and measuring the size of an A4 notepad, the TravelMate 3000 is easy to take from one meeting to another †¢ Centrino with 915 Chipset- The TravelMate 3000 adopts the new generation of Intel ® Centrinoâ„ ¢ mobile technology- Sonoma Platform (915 hipset) †¢ Phenomenal battery power- Another first in the industry, Acer has bundled two batteries with the TravelMate 3000, delivering full-day performance for on-the-go users. †¢ Acer GridVista, an innovative software utility, boosts convenience and efficiency. Especially useful for making the most of 12. 1†³ WXGA wide-aspect LCDs, Acer GridVista automatically resizes open application windows to fit the screen, simultaneously SERVERS In the server category, Acer dominates the entry and mid level space, which actually constitutes 90% of the total server market. Acer offers everything from basic data storage to full fledged enterprise solutions. Acer Altos Series Commercial users and enterprises derive unmatched value from Altos Servers and storage solutions. These ranges of servers accentuate reliability and manageability features, along with unrivalled flexibility in terms of implementation. For business applications that demand high performance, high availability and more flexibility, Acer Altos rack-mounted servers provide the ultimate solution. Under this type of product there are a large number of differentiated products. Some of which are as given below KEY FEATURES Scalability and Performance: Provide excellent performance and scalability beyond 40TB in a highly cost-effective SATA-based package for small companies. †¢ Consolidation: Reduce the number of storage systems, maximize storage utilization, improve storage administrators’ productivity, and lower management costs. †¢ Application QoS: Dedicate cache to specif ic applications and volumes to enhance performance. †¢ Configuration Flexibility: Dedicate to specific mission-critical applications, deploy as part of a first SAN in small enterprises, or integrate into a tiered storage infrastructure for rchive, backup, or tape replacement in larger companies. Peripherals Acer Handheld PDAs These support a variety of mobile platforms and operating systems, giving customers easy access to their critical data. Streamlined and fashionable, Acer handhelds are available in both standard and wireless models for both work-related and personal tasks – any time, any place. Acer Displays Acer offers a rainbow-spectrum of devices that suit all kinds of working environments and user needs, including TFT and LCD monitors, optical drives, projectors and multi-function drives. Acer Projectors Acer’s projectors bring you an incredible investment to satisfy all home entertainment and business needs. There are three different peripherals the Acer India Pvt. Ltd. is focusing on. They are the LCD monitors, the CRT monitors and the projectors. Some of them are explained below: LCD monitors: Acer AL900 Series – LCD Monitor Benefits: †¢ 500:1 contrast ratio – For strikingly vivid images †¢ Wide viewing angle – Allows more enjoyment for more people †¢ Quick response time – Offers dynamic graphics and advanced animated games †¢ VESA wall mounting – Allows easy mounting Kensington lock – Secures your monitor from theft †¢ Built-in speakers – For freedom from bulky boxes †¢ Auto-scale – Gives full-screen display †¢ Auto-adjustment – Provides self-adjusting screen settings †¢ True color support – Renders picture-pure viewing PROJECTORS: There is a wide product range in projectors section which comprises of 1) Acer PD115 2) Acer XD 1150 3) Acer XD 1170D 4) Acer XD 1270D 5) Acer PD113 6) Acer PD725 7) Acer PD523 8) Acer PD523 All these have a common display system working with called the DLP system, and also all these products have the capacity of displaying 16. 7 million colors. They mainly vary in their computer compatibility, video compatibility, projection lens, projection screen size (diagonal), projection distance, lamp life etc. RESEARCH DESIGN METHODOLOGY Research task: Study the brand awareness of Acer India in the cities Bangalore, Chennai and Coimbatore focusing on the segments students, SMEs and working profile. Research nature: This project is a complete market research. Market research is the only function that relates or links the organization to its market and in turn to its customers by first studying the consumer behavior which then helps in proper planning accordingly. This is the valid information which allows the organization to identify and define the market related opportunities and problems. This information allows for the generation, refinement and evaluation of marketing activities. Regular market research and thorough study of the consumer behavior towards a company’s products permits the organization to be on par with the changing consumer attitude towards their products. It thus facilitates monitoring the marketing performance and improved understanding of marketing as a business process. Research scope: The scope of this market research can be divided into two major divisions which include Demographic segmentation: In demographic segmentation, the market is divided into groups on the basis of variables such as age, family life cycle, gender, income, occupation, education, religion, race, generation, nationality and social class. Here the survey was taken by dividing the groups on the basis of age and occupation. The three main segment groups were college students, working profile (first and second job people) and the Small and Medium Enterprises (taking 40, 40 and 20 respectively). The age factor was also set to be between18 to 40 and throughout the survey care was taken about the age limit. The data was collected from college students belonging to professional, agricultural, textile and arts background. To name a few the different colleges include PSG tech, Kumara guru college of technology, Alliance business academy, Indian Institute of Planning Management, Ohio University Christ college, Loyola college, Crescent Engineering college, Agricultural university( Coimbatore). This variety was chosen so as to find out if any new market segment or untapped market can be spotted. The working profiled people also includes professionals from companies like Accenture, Oracle, Travel Guru, Roots, Pricol, Numeric power systems and so on Geographic segmentation: Geographic segmentation calls for dividing the market into different geographical units such as nations, states, regions, countries, cities or neighborhoods. The survey was carried on in three different cities namely Bangalore, Chennai and Coimbatore. This was done in the intension of collecting information from two first tier cities where a large population already uses laptops and desktops. This was done to study the variation in the behavior and attitudes of these people and their inclination towards branded PC vendors. The choice of the two tier city Coimbatore was to study the perception of the laptops and desktops and their usage in the people’s mind. Also the perception of the different brands was noted with the main concentration on Acer products. This was done with the intention to explore the potential market there and their requirements. Research tool: The research instrument used was a structured questionnaire covering the areas that lead to the solution of the objective. This includes measures like Acer’s market penetration, its visibility in comparison with other brands, awareness to their advertisements and promotions, the customer media habits, their perception towards Acer etc. Data compilation and analysis methodology: The sample size of three hundred was integrated and compiled in software called Statistical Package for Social Science (SPSS). This is comprehensive statistical software that includes the capabilities for data analysis, data management and programming which enables the analysts in generating decision making information quickly using powerful statistics. ANALYSIS BASIC ATTITUDES AWARENESS CHECK: 1) Channel through which Acer was first heard Geographically The means through which people came to know about Acer for the first time was noted. This helps in reengineering the channel that can be adopted to penetrate market. [pic] (Sample size 100 per city) TAB 1 Parameters/ |Friends/relatives/ |TV |Newspaper |Magazine |Internet | |Segments |Associates | | | | | |Coimbatore |33% |11% |9% |9 % |10% | |Chennai |27. 3% |11. 1% |18. 2% |7. 1% |9. 1% | |Bangalore |27. % |13. 1% |17. 2% |19. 2% |8. 1% | Demographically [pic] (Sample size 40, 2 0 and 40) TAB 2 |Parameters/ |Friends/relatives/ |TV |Newspaper |Magazine |Internet | |Segments |Associates | | | | | |Students |33. 1% |16. 1% |12. 1% |12. 1% |8. % | |SME |21. 4% |7. 1% |19. 6% |14. 3% |10. 7% | |Working profile |30. 0% |9. 2% |15% |10% |9. 2% | BRAND VISIBILITY CHECK: Geographically Awareness of a brand can be created only when it is made visible to the people and especially to the potential customers. The three segments considered here shows varied visibility of the brand Acer. [pic] (Sample size 100 per city) TAB 3 |NO Visibility |Low visibility |Average visibility |Good visibility |Very good visibility | |Coimbatore |36% (36) |19% (19) |20% (20) |18% 18) |7% (7) | |Chennai |34. 7% (34) |17. 3% (17) |23. 5% |17. 3%(17) |7. 1% (7) | | | | |(23) | | | |Bangalore |12. % (12) |30. 1% (28) |21. 5% (20) |30. 1% (28) |5. 4% (5) | Demographically [pic] (Sample size 40, 2 0 and 40) TAB 4 |Parameters/ |No |Low |Average |Good visibility |Very good visibility | |Places |visibility |Visibility |Visibility | | | |STUDENTS |32. 8% |15. 6% |23. % |20. 5% |7. 4% | |SME |27. 5% |23. 5% |19. 6% |23. 5% |5. 9% | |WORKING PROFILE PEOPLE |24. 2% |27. 5% |20% | 22. 5% |5. 8% | ADVERTISING AWARENESS–Geographically [pic] (Sample size 100 each) Awareness towards Acer’s promotional activities [pic] (Sample size 40, 2 0 and 40) TAB 5 Parameters/ Places |Seen Acer advertisements Seen Acer | | |Promotions | |Coimbatore |51% 9% | |Chennai |53. 5% 16. 2% | |Bangalore |62. 6% 33. % | The advertisements and promotional activities which come under the bottom line projects were checked if it contributed to the awareness. The Acer advertisements were noticed by most of the people in all the three cities. But still on an average almost 50% of the crowd has not seen Acer advertisements which create a lot of gap for the brand in reaching people completely. The promotions which Acer conducts were also not noticed much by the people. On an average more than 70 to 80% of the people do not have any idea of the promotional activities done by ACER. Demographically Awareness towards Acer advertisements and promotional activities [pic] (Sample size 40, 2 0 and 40) Awareness of promotional activities [pic] (Sample size 40, 2 0 and 40) TAB 6 |Parameters/ occupation |Seen Acer advertisements Seen Acer Promotions | |Students |63. 7% 22. 6% | |SME |44. 6% 12. 5% | |Working profile |53. % 20. 0% | THE MEDIA HABITS Geographically [pic] (Sample size 100 each) Demographically TAB 7 |Parameters/ occupation |MEDIA—TV MEDIA– | | |NEWSPAPER | |Students |65. 3% 50. 8% | |SME |46. 3% 42. % | |Working profile |61. 7% 65% | [pic] (Sample size 40, 2 0 and 40) Media habits—newspaper Geographically [pic] (Sample size 100 each) Demographically [pic] (Sample size 40, 2 0 and 40) Media habits—Magazine Demographically [pic] (Sample size 40, 2 0 and 40) [pic] (Sample size 100) TAB 8 |Parameters/ occupation |MEDIA—Magazine MEDIA– | | |Internet | |Students |37. 9% 15. 3% | |SME |21. 4% 16. 1% | |Working profile |45. 8% 33. 3% | Media habits—internet Geographically [pic] Demographically [pic] (Sample size 40, 2 0 and 40) 4) Visibility check through the number of visits to the retail outlets: Geographically This check is mainly done to measure the visibility by the frequency of visit to Acer retail outlets. The brand HP has the highest hit for the customer visit to retail outlets. Very less number of people has visited the Acer malls (the retail outlets) in all the three places. On an average much less than 10% of the sample have visited the Acer malls, which is very less to the 40% visit rate to the HP retail outlets. pic] (Sample size 100 each) [pic] (Sample size 40, 2 0 and 40) Purchasing decision – evaluating the product: Geographically Since the awareness rate differs between different cities the purchasing decision and the evaluation of the products may also vary. Before the purchase decision occurs there is a stage called the evaluation stage where people compare and examine the products of the brand they are aware off which finally leads to the procurement of the product. [pic] (Sample size 100) TAB 9 |Parameters/ |Word of |Comparing |Media Checking |Seeing demo | |Places |Mouth |Specifications | |Offer | | |Coimbatore |32% |71% |28% |22% |32% | |Chennai |25% |62% |27% |22% |32% | |Bangalore |38% |52% |26% |22% |28% | Means That Facilitate the Purchasing Decision – Demographic Segmentation Demographically [pic] (Sample size 40, 2 0 and 40) Purchasing decision can be influenced by a lot of factors which can totally change the buying pattern itself. When analyzed here on the basis of the demographic segments the inferences and major findings were as follows STUDENTS – †¢ 35. 5% through comparing specifications †¢ 12. 1% word of mouth checking specification. †¢ 5. 6% checking offer checking specification. 5. 6% checking media. SME – †¢ 10. 7% Checking specification comparing specifications †¢ 10. 7% comparing specificat ion †¢ 8. 9% word of mouth †¢ 8. 9% word of mouth checking specification †¢ 8. 9% word of mouth and checking offer WORKING PROFILE – †¢ 20% comparing specification †¢ 12. 5% checking offer checking specifications. †¢ 11. 7% checking specification media †¢ 9. 2% word mouth checking specifications BRAND PERCEPTION Geographically [pic] (Sample size 100) TAB 10 Parameters/ Places |Acer perceived as an MNC brand | |Coimbatore |62% | |Chennai |67% | |Bangalore |71% | Demographically [pic] (Sample size 40, 2 0 and 40) TAB 11 |Parameters/ |Acer perceived as an | |Segments |MNC brand | |Students |42. % | |SME |17% | |Working people |40. 7% | Rating the parameters concerned with the products of Acer Geographically Some parameters linked with the product of Acer were also asked to rank like quality, price, service, features and performance. Rating quality pic] (Sample size 100) TAB 12 |Parameters/ |Poor |Fair |Good |Very good |Excellent | |Place | | | | | | |Coimbatore |3. 1% |19. 4% |35. 7% |15. 3% |10. 2% | |Chennai |1% |11. 2% |43. 9% |18. 4% |12. % | |Bangalore |4. 3% |23. 7% |47. 3% |14% |4. 3% | Demographically Rating quality TAB 13 |Parameters/ |Poor |Fair |Good |Very good |Excellent | |Segments | | | | | | |Students |4. 1% |22% |42. 3% |13% |8. % | |SME |2. 0% |18% |38. 0% |22% |8. 0% | |Working profile |2. 5% |13. 6% |44. 1% |16. 1% |9. 3% | [pic] (Sample size 40, 2 0 and 40) On an average all the three segments feel that the qualities o f Acer products are good. This comes around 41. 5% of the population. Rating service [pic] (Sample size 100) TAB 14 |Parameters/ |Poor |Fair |Good Very good |Excellent | |Places | | | | | | | Coimbatore |7. 1% |25. 5% |36. 7% |13. 3% |1% | |Chennai |3. 1% |26. 5% |39. 8% |16. 3% |1% | |Bangalore |2. 2% |32. 2% |33. 3% |25. 6% |O% | Rating Acer’s service Demographically TAB 15 |Parameters/ |Poor |Fair |Good |Very good |Excellent | |Segments | | | | | | |Students |5. 0% |33. 1% |35. 5% |16. 5% |0% | |SME |4. 0% |46% |30% |20% |0% | |Working profile |4. % |33. 4% |27. 3% |18. 8% |1. 7% | [pic] (Sample size 40, 2 0 and 40) Rating price Geographically TAB 16 |Parameters / |Poor |Fair |Good |Very good |Excellent | |Place | | | | | | |Coimbatore |2% |17. 3% |35. 7% |26. 5% |2. 0% | |Chennai |2. % |12. 4% |32. 0% |33. 0% |8. 2% | |Bangalore |4. 3% |9. 7% |28% |36. 6% |15. 1% | [pic] (Sample size 100) Rating price Demographically Tab 17 |Parameters/ |Poor |Fair |Good |Very good |Excellent | |Segments | | | | | | |Students |1. % |14. 6% |39. 8% |28. 5% |5. 7% | |SME |4. 1% |16. 3% |22. 4% |34. 7% |12. 2% | |Working profile |3. 4% |10. 2% |28% |33. 9% |10. 2% | [pic] (Sample size 40, 2 0 and 40) RATING PERFORMANCE Geographically [pic] (Sample size 100) TAB 18 Parameters / |Poor |Fair |Good |Very good |Excellent | |Place | | | | | | |Coimbatore |2. 0% |10. 2% |33. 7% |29. 6% |8. 2% | |Chennai |2. 0% |7. 1% |37. 8% |34. 7% |5. 1% | |Bangalore |3. 3% |30. 4% |22. 8% |34. 8% |2. % | Rating performance Demographically TAB 19 |Parameters/ |Poor |Fair |Good |Very good |Excellent | |Segments | | | | | | |Students |3. 3% |16. 3% |39% |28. 5% |3. 3% | |SME |4. 0% |12. 0% |26. 0% |38. 0% |8% | |Working profile |0. % |17. 1% |26. 5% |35. 0% |6. 0% | [pic] (Sample size 40, 2 0 and 40) RATING FEATURES Geographically [pic] (Sample size 100) TAB 20 |Parameters / |Poor |Fair |Good |Very good |Excellent | |Place | | | | | | |Coimbatore |2. 0% |10. 2% |38. 8% |21. 4% |11. 2% | |Chennai |1. % |3. 1% |41. 8% |29. 6% |11. 2% | |Bangalore |5. 4% |20. 7% |30. 4% |28. 3% |8. 7% | RATING THE FEATURES Demographically TAB 21 |Parameters/ |Poor |Fair |Good |Very good |Excellent | |Segments | | | | | | |Students |3. 3% |13. % |45. 5% |22. 8% |4. 9% | |SME |2. 0% |10% |22. 0% |36% |18% | |Working profile |2. 6% |10. 3% |34. 2% |25. 6% |12. 8% | [pic] (Sample size 40, 2 0 and 40) DEGREE TO WHICH ACER PRODUCTS ARE RECOMMENDED Geographically [pic] (Sample size 100 each) TAB 22 |Parameters/ |Def. not |Not sure |Probably not |Would probably |Would def. |Places | | | | | | |Coimbatore |1% |38% |10% |42% |9% | |Chennai |2% |38. 4% |8. 1% |42. 4% |9. 1% | |Bangalore |6. 1% |19. 2% |7. 1% |51. 5% |16. 3% | Demographically TAB 23 Parameters/ |Would def. not |Not sure |Probably not |Probably would |Def. would | |Segments | | | | | | |Students |4% |36. 3% |10. 5% |45. 2% |4. 0% | |SME |1. 8% |23. 3% |3. 6% |53. 6% |17. 9% | |Working profile |2. 5% |32. % |8. 3% |40. 8% |15. 8% | [pic] (Sample size 40, 2 0 and 40) On an average 46. 5% of the people would probably recommend Acer products to his/ her friends/ associates or relatives. About 30. 7% of the people on average are not sure if they would recommend and around 12. 55% of the people would definitely recommend. Demographically—consideration set for Acer desktops Frequency of peopl e having Acer in their consideration set †¢ STUDENTS – 31. 5% were sure that while making decisions they would consider the Acer products. SME – Around 50% of the people would consider Acer while making purchase decisions †¢ Working profile – About 41. 7% of the people would consider Acer during purchase decisions. [pic] (Sample size 40, 2 0 and 40) Acer notebooks in the consideration set Geographically [pic] (Sample size 100 each) TAB 24 |Parameters/ Places |Acer desktops |Acer notebooks | |Coimbatore |35% |56% | |Chennai |36. % |55. 6% | |Bangalore |46. 5% |52. 5% | Demographically [pic] (Sample size 40, 2 0 and 40) †¢ STUDENTS – 47. 6% were sure that while making decisions they would consider the Acer notebooks. †¢ SME – Around 58. 9% of the people would consider Acer notebooks while making purchase decisions †¢ Working profile – About 59. 2% of the people would consider Acer notebooks during purchase decisions. P reference set—Acer desktops Geographically Acer’s share in the preference set of the people TAB 25 |Parameter/ |First preference |Second preference |Third preference | |Places | | | | |Coimbatore |10% |30% |60% | |Chennai |9. 4% |28. 1% |62. 5% | |Bangalore |17. % |41. 2% |41. 2% | [pic] (Sample size 100 each) TAB 26 Demographically |Parameter/ |First preference |Second preference |Third preference | |Places | | | | |Students |60. 6% |33. 3% |6. 1% | |SME |46. 2% |38. 55 |15. 4% | |Working profile |48. 8% |34. 1% |17. 1% | [pic] (Sample size 40, 2 0 and 40) Preference for notebooks: Geographically [pic] (Sample size 100 each) TAB 27 |Parameters/ |First preference |Second preference |Third preference | |Places | | | | |Coimbatore |10. % |57. 9% |31. 6% | |Chennai |12% |36. 0% |52% | |Bangalore |27. 3% |29. 5% |43. 2% | Demographically—Acer notebooks in preference set [pic] (Sample size 40, 2 0 and 40) TAB 28 Parameter/ |First preference |Second preference |Third preference | |Places | | | | |students |52. 8% |30. 6% |16. 7% | |SME |45. 5% |36. 4% |18. 2% | |Working profile |39. 4% |44. % |20. 9% | FINDINGS The general attitudes and awareness of the brand Acer is analyzed Channel through which Acer was first heard of: Geographically †¢ People came to know about Acer products and brand to a greater extent from friends/ relatives / associates which contributes to about 30% in each city on an average. †¢ Newspaper awareness contributed to around 14. 8% and magazine contribution was around 12%. Demographically †¢ Students came to know about Acer through friends /relatives / associates which contributed about 33. 1%. About 12. % each through newspaper and magazine. Nearly 17. 8 % of the people have not heard of Acer. †¢ SME came to know about Acer through friends / relatives and associates to about 21. 4%. Newspaper contributed to about 19. 6% and magazine to about 14. 3% to the awareness of Acer for the first time. 25% of the people have not heard about Acer. †¢ Working profile about 30% contribution was due to friends / relatives / associates. 15% contribution by newspaper. About 23. 7% of the people have not heard of Acer. Brand visibility Index: Geographically †¢ The visibility index from the analysis is Coimbatore – 2. 41 Chennai – 2. Bangalore – 2. 65 This indicated that Acer as a brand lies between low and average visibility zone. Demographically †¢ The visibility index is Students – 2. 54 SME – 3. 45 Working profile – 2. 58 This indicates that Acer has low visibility for the student and working profile segment. It has average visibility in the SME segment Awareness towards Acer advertisements and promotional activities: Geographically: †¢ On an average 55. 6% of the people have seen Acer advertisements taking all the three cities in to consideration. †¢ Acer promotional activities were not noticed in a very negligible pattern. Coimbatore – only 9% of the people have noticed an Acer promotion. †¢ Chennai – around 16. 2% have seen Acer promotions †¢ Bangalore – about 34. 3% of the people have noticed Acer promotional activities. Demographically Acer advertisements †¢ Students – 63. 7% has noticed Acer advertisements †¢ SME – 44. 6% has noticed Acer advertisements †¢ Working profile – 53. 3% has noticed Acer advertisements Acer promotions †¢ Students – 22. 6% has noticed Acer promotions †¢ SME – 12. 5% has noticed Acer’s promotional activities †¢ Working profile – 20. 0% has noticed Acer’s promotional activities Number of visits to Acer retail outlets (in the past six months): Geographically Coimbatore †¢ On the whole HP has the highest count of about 44% †¢ Visit to Acer retail outlet is 1% Chennai †¢ Again HP being the highest with about 33. 3% of visit †¢ About 6% of the people visited Acer retail outlets Bangalore †¢ HP with 21. 2% is again the highest hit. †¢ About 19. 2% visit to Acer retail outlets. Demographically Students †¢ On the whole HP has the highest count of about 44% †¢ Visit to Acer retail outlet is 1% SME †¢ Again HP being the highest with about 33. % of visit †¢ About 6% of the people visited Acer retail outlets Working profile †¢ HP with 21. 2% is again the highest hit. †¢ About 19. 2% visit to Acer retail outlets. Measures that people undertake before their purchase decision—evaluating the product Geographically Coimbatore †¢ 71% purchases occur by comparing specifications †¢ 50% purchases also happen by comparing specification and checking offers †¢ 32% word of mouth Chennai †¢ 62% purchases occur by comparing specification. †¢ 45% purchases through comparing specification and checking offers. †¢ 27% through media †¢ 32% seeing demo Bangalore †¢ 52% comparing specification †¢ 38% word of mouth †¢ 30% comparing specification and checking offers †¢ 26% through media Demographically †¢ Students – 35. 5% of the purchases through comparing specifications 12. 1% through word of mouth 5. 6% each through checking offer and comparing specifications †¢ SME – 10. 7% of purchase through comparing specification and checking Offer 10. 7% only comparing specification 9% each through word of mouth checking offer, word of mouth Checking specification and checking specification and seeing demo. Working profile – 20% of the purchase through comparing specification 12. 5% through checking offer comparing specification 11. 7% checking specification media BRAND PERCEPTION CHECK: Perception linked with the brand name: Acer is still perceived to be in collaboration with Wipro. So it is giving a perception of a national brand amongst most people. Geographically †¢ Coimbatore on ly 62% of the people are aware that Acer is an MNC †¢ Chennai 67% had the awareness †¢ Bangalore 71% of the people knew that Acer is an MNC. Demographically †¢ Students – only 42. 5% perceive Acer as an MNC SME – only 17% of the SME perceive Acer as an MNC †¢ Working profile – 40. 7% perceive Acer as an MNC. Perception on the product parameters An index is got from the analysis which gives the quality index in the three different cities. This is done on a scale of 1 to 5 indicating where the parameter actually lies. †¢ Quality Geographically Coimbatore – 2. 56 Chennai – 2. 84 Bangalore – 2. 65 From the above data it is clear that Acer quality vice it lies in the fair zone but far towards good. Demographically Students – 1. 9 SME – 2. 8 Working profile 2. 72 Students perceive Acer’s quality to be fair. Both SME and working profile perceive Acer’s quality to be good. †¢ Service Geographically Coimbatore – 2. 22 Chennai – 2. 41 Bangalore – 2. 42 From the above data it is clear that Acer quality vice it lies in the lower fair zone. Demographically Students – 2. 43 SME – 2. 38 Working profile – 2. 05 The weighted average shows that the service of Acer perceived by the three different segments is invariably fair. †¢ Price. Geographically Coimbatore – 2. 55 Chennai – 2. 87 Bangalore – 3. 06 From the above data it is clear that Acer quality vice it lies in the fair zone in Coimbatore and far towards good in Chennai. In Bangalore price vice perception for Acer is good Demographically Students – 2. 9 SME – 2. 69 Working profile – 2. 9 The data above shows that the price of Acer products is perceived to be good invariably in all three segments. †¢ Performance Geographically Coimbatore – 2. 77 Chennai – 2. 88 Bangalore – 2. 60 From the above data it is clear that Acer quality vice it lies in between the fair and good zone. Demographically Students – 2. 82 SME – 2. 98 Working profile – 2. 86 The data shows that the performance of Acer products is perceived to be in between fair and good but more inclined towards good. Features Geographically Coimbatore – 2. 75 Chennai – 3. 01 Bangalore – 2. 71 From the above data it is clear that in Coimbatore and Bangalore Acer quality vice it lies in between the fair and good zone. In Chennai it lies in the good zone. Demographically Students – 2. 829 SME – 3. 22 Working profile – 2. 92 The data shows indicates that students and working profile perceive the features of Acer products to be in between fair and good. The SMEs’ perceive the features of Acer products to be good. Degree to which Acer products are recommended Geographically Taking the weighted average mean into consideration and rating the different parameters on the scale of 1 to 5 people feel that †¢ Coimbatore – 3. 2 †¢ Chennai – 3. 15 †¢ Bangalore – 3. 49 The respondents feel that they would probably not recommend Acer products to their friends / relatives / associates. Demographically †¢ Students – 3. 05 †¢ SME – 3. 625 †¢ Working profile – 3. 35 Students and working profile people feel that they would probably not recommend Acer to their known ones. SMEs response lies in between probably not to probably would and more inclined towards probably would. Checking if Acer desktops falls in the consideration set and in the preference set Geographically †¢ Coimbatore – 35% people considers Acer desktops while they are considering buying one. But when it narrows down to the preference set out of the 100 respondents only 30 respondents’ preferred Acer desktops and their preference level in the scale of 1 to 3 is 1. 5. This represents somewhere between third and second preference. †¢ Chennai – 36. 4% of the people have Acer desktops in their consideration set when they are to buy desktops. But it comes to the preference set the response is 1. 68 in the scale of 1 to 3. That is it somewhere between third and second preference. †¢ Bangalore – 46. 5% of the people consider Acer desktops when they plan for a purchase but their preference level in a scale of 1 to 3 is 0. 629. That is even below third preference. Or could be taken as a few people prefer Acer desktops as their third preference. Demograph ically †¢ Students – 31. 5% of the people feel that they would consider Acer desktops when they go for a purchase. Out of which when it comes to the preference set only 33 responses were there. In the scale of 1 to 3 it lays around 1. 5 which indicates their preference lies between third and second preference. †¢ SME – Around 50% of the respondents would consider Acer desktops while they decide a purchase. In the preference set only 13 responses where there and their preference lies between third and second preference more inclined towards second preference. †¢ Working profile – About 41. 7% would consider Acer desktops when they go for a purchase. Out of the consideration set only 41 responses preferred Acer desktops. Their preference lies between third and second preference (1. 68) in the scale of 1 to 3. Checking if Acer laptops falls in the consideration set and in the preference set †¢ Coimbatore – 56% people considers Acer laptops while they are considering buying one. But when it narrows down to the preference set out of the 100 respondents only 19 respondents’ preferred Acer laptops and their preference level in the scale of 1 to 3 is 1. 789. This represents somewhere between third and second preference. †¢ Chennai – 55. 6% of the people have Acer desktops in their consideration set when they are to buy laptops. But it comes to the preference set the response is 1. 6 in the scale of 1 to 3. That is it somewhere between third and second preference. †¢ Bangalore – 52. 5% of the people consider Acer laptops when they plan for a purchase but their preference level in a scale of 1 to 3 is 1. 8. That is even below third preference. Or could be taken as a few people prefer Acer desktops as their third preference The preference fro an Acer laptop, on the whole is between third and second preference and more towards third preference. That for Acer laptop is also between third and second preference but inclined more towards second preference. Demographically †¢ Students – 47. % of the people have Acer notebooks in their consideration set out of which only 36 people have it in their preference set and their ranking for preference in the scale of 1 to 3 is 1. 638. this indicates that their preference lies between third and second preference inclined towards second preference. †¢ SME – 58. 9% of the respondents say that they would consider Acer pr oducts but their preference level in the scale of 1 to 3 is 1. 7, heading towards second preference. †¢ Working Profile – 59. 2% have Acer in their consideration set and their preference level in the scale of 1 to 3 it lies at 2. 1 indicating that working profile people have Acer notebooks as their second preference. CONCLUSION The awareness of the brand Acer is average which is due to the low visibility of the brand to the customers. There is not enough advertisement and promotional activities that is undertaken to boost the brand. There must be a lot of investment made make the brand more visible. This will help the brand to build itself strong. The channel through Acer became aware to many people is through word of mouth. But to some extent even through internet and newspaper. There must be another research conducted to check if the word of mouth propagation is ctually causing a positive reinforcement or negative reinforcement. There are about 20% of the people who ha ve not heard of Acer. The amount of advertisements and promotions that we undertake is also comparatively low and it is not being noticed much. This is in turn affecting the visibility of the brand compared to the other brands that really pump a great amount of advertisements even being a new entrant in the market. This also is leading to the relatively low number of visits to the Acer retail outlets though having the highest network. Acer is also being perceived still as a national brand which is in collaboration with Wipro. People are not sure if Acer is an Indian or a foreign brand, which actually creates a wrong vibration in the purchase decision chain of the customers. SUGGESTIONS / RECOMMENDATIONS First thing that we need to do is change that perception and project ourselves as an MNC with the Indian emotions filled in it. We need to target our customer segment properly and advertise our product and brand We must focus on the other means of throwing light on the band like TV commercials, internet banners and magazine printed ads because the amount of people with media habits as TV, newspaper, internet is really huge. Acer has to be made awareness first regionally and then nationally. †¢ Tying up with educational institutions will increase the awareness and also the leads. †¢ Acer needs to redefine its target segment as to which is potential. The segment suggested is SMEs and college students. †¢ Acer needs to set its target properly and focus Advertisements to hit them especially the TV commercials. †¢ Designing gift offers and vouchers with the product also will help a lot to draw the attention of the customers. †¢ Online banner Advertisements can be designed and can be displayed on the widely used sites especially in messengers like Yahoo and Google talk. Popup inviting users to participate in online survey can be designed and implemented so that the perception of the people can be known periodically. †¢ Huge hoardings with the endorsed celebrity can be designed and put o places where are forced to see such as in the signals, near direction boards, outside famous malls, on road dividers etc. †¢ Service and support is one factor which has to be worked out properly. †¢ Providing good incentives and schemes to the dealers as Acer in India will help a lot as it is still a push product. †¢ Sponsoring for big events like the filmy events which happen and also sport. APPENDIX Dear Respondent: I am a student of Ohio University, Christ College carrying out a research project titled brand awareness and consumer perception of the branded PC vendors. I request you to kindly fill in this questionnaire. All the information provided by you will be strictly confidential and will be used only for academic purposes. Please put a tick mark or circle the bullets where ever necessary. 1. Do you own a Personal Computer / Notebook? Desktop Yes If yes, which brand? ____________ No Notebook Yes If yes, which brand? ____________ No 2. Which brand would you prefer to buy while buying a desktop or notebook? (HP, Lenovo, Acer, Dell Inc. Toshiba) 2. (a) Desktop ( rate your preference) |Rank | 1 |2 |3 | |Brand | | | | |Reason | | | | | | | | | 2. (b) Notebook ( rate your preference) Rank |1 |2 |3 | |Brand | | | | |Reason | | | How to cite A Report of Acer, Papers

Managing My Time Essay Example For Students

Managing My Time Essay As a working mother of two children (ages four years old and three months old), student, and wife, I am incredible busy. My husband calls me a woman who likes to â€Å"do it all. † I always have a long list of things I need to do daily. I call it my â€Å"to do list. † My list starts from when I get up in the morning all the way to when I go to bed at night. Every day, I am in constant struggle to create more time for my daily activities. I feel like twenty four hours in a day is not enough for me to get all the things on my list done. We will write a custom essay on Managing My Time specifically for you for only $16.38 $13.9/page Order now Even though I try so hard to manage my time each day by making a list of things I have to do, I still struggle to get everything done. Managing my time to complete my daily routine is the biggest challenges in my life. I start my day to the sound of my baby crying. Around 5:00 a. m. , my infant starts kicking and crying for attention. Either he is hungry or he has a wet diaper. I get up to change his diaper, feed him. Most of the time, he will fall right back to sleep. Then, my daughter wakes up and needs my care as well. I help her to get dressed and ready for school. Then I prepare breakfast for both of us. I try to make time to sit down and have breakfast with my daughter every morning, so I have the time to inform her of her day. After breakfast I wake my baby up. I change his diaper one more time. I get him in his car seat, and then we run out of the door. My morning routine is rushed with pressure of me having to be out the door by 7:15 a. m. so I can get to school or work by 8:00 a. m. Also, I have to drop both kids off at daycare before I can be on my way. It is not an easy thing to get my newborn and four year old to follow my schedule. Having them in the house, unexpected things can happen at any time. For example, my daughter might not want to get up or my baby boy might be fussy all morning. When my baby cries, it is means he needs me, so I have to stop whatever I am doing to go take care of him. Taking care of him can take up to ten minutes or more. Those ten minutes can cause me to not be able to follow my plan and make me to be late many times. My baby crying is the sound of the start of my day, and that sound can also be the reason I struggle to finish my morning routine. However, my children are more important to me than everything else, so I have to adjust everything to provide the care that they need from me as a mother. The biggest challenges in my day begin after I get home from school. I need to manage my time to get everything done each day. I use my to-do list as a tool to guide me through the day. Each day I check my to-do list and pick out the most important thing that needs to be done. I set my priorities and stick with my game plan. 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Spending time with my children is my first priority and it is important to me to make sure that I have enough time for both of them. .u4886af5bbed700d26e4866d6ab812266 , .u4886af5bbed700d26e4866d6ab812266 .postImageUrl , .u4886af5bbed700d26e4866d6ab812266 .centered-text-area { min-height: 80px; position: relative; } .u4886af5bbed700d26e4866d6ab812266 , .u4886af5bbed700d26e4866d6ab812266:hover , .u4886af5bbed700d26e4866d6ab812266:visited , .u4886af5bbed700d26e4866d6ab812266:active { border:0!important; } .u4886af5bbed700d26e4866d6ab812266 .clearfix:after { content: ""; display: table; clear: both; } .u4886af5bbed700d26e4866d6ab812266 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u4886af5bbed700d26e4866d6ab812266:active , .u4886af5bbed700d26e4866d6ab812266:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u4886af5bbed700d26e4866d6ab812266 .centered-text-area { width: 100%; position: relative ; } .u4886af5bbed700d26e4866d6ab812266 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u4886af5bbed700d26e4866d6ab812266 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u4886af5bbed700d26e4866d6ab812266 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u4886af5bbed700d26e4866d6ab812266:hover .ctaButton { background-color: #34495E!important; } .u4886af5bbed700d26e4866d6ab812266 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u4886af5bbed700d26e4866d6ab812266 .u4886af5bbed700d26e4866d6ab812266-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u4886af5bbed700d26e4866d6ab812266:after { content: ""; display: block; clear: both; } READ: Online Shopping Environments In Developing Countries EssaySo neither the housework nor my schoolwork can wait. After both of my children go to bed, it is time for me to finish my school work. Managing my time to do my school work is the most challenging part of my day. I am currently in training to become a medication nurse assistant. Also, the course is condensed, so it is only a eight weeks course, with four weeks in the class-room. The course has a lot of information to absorb, it requires a lot of time to study from home. After that, the next four weeks will be clinical work, which I have not started yet. On top of the training, I take College Writing Skills II. As English is my second language, this class is the hardest for me. I have to spend two to three hours each day studying and writing. Writing in English is hard for me, but I have fun doing it. It is challenging for me to try harder and harder every day, because I want to write better. All the school work I do needs a lot time and attention, just like my baby. In order for me to finish my school work on time each day, I have to get my children in bed by 8:00 p. m. Then I have one hour for myself to relax, make a list for the next day, and have three to four hours to study. Finally, I go to bed before 1:00 a. m. As a result, I still get five hours of sleep each day. I wish I could have eight hours of sleep, but if I do that I will never be able to finish all the things on my do list. Even though I am busy every day, making a list of things that need to be done is a good habit to get into. It helps me to mange my time better, so I can finish my activities each day and still have a little time for myself. Right now my life is busier than ever. I have to take care of my newborn, learn how to be a mother of two children, try to better my career, and maintain a healthy relationship with my husband. Twenty four hours in a day for me never seems to be enough to get everything done. However, I have a good system to help me get through the busy times of my life. I have my â€Å"to-do list† and good time management. I use them to help me maintain my work, school, and family time. It is helping smooth my day. I believe no matter how busy life can get if I know how to manage my time and set my priorities, I can always get through those busy days.